• Ideate, develop and implement yearly 360 campaigns (i.e., annual plans, social media campaigns, public relations strategies) for agency clients across multiple categories
• Research and analyze the Hispanic media consumer in the United States
• Strategic implementation of earned media and digital campaigns (social media, .com, etc.)
• Track and report KPIs for digital and social media campaigns
• Develop and present earned media quarterly reports to clients showcasing return on investment
• Liaison between clients and agency team members to ensure flawless execution of campaigns and timely completion of projects
• Interface with management to meet public relations needs, determine goals, and establish annual budgets
• Help drive expansion for assigned clients in the Hispanic market in the US
• Handle daily relationships with brand ambassadors, talents, and the influencer community, leading to constant and positive coverage
• Create and establish new relationships with top traditional and digital media outlets, resulting in earned media
• Coordinate interview and coverage opportunities for the launch of new campaigns and brand ambassadors
• Develop scripts and talking points for brand ambassadors and spokespeople
• Create and distribute press releases for assigned clients
• Distribute strategic creative mailers for the launch of new products/campaigns to ensure earned media via traditional media outlets and influencer community
• Lead recurring conference calls with current clients and agency partners
• Adapt and translate materials for assigned clients
• Develop, maintain, and report ongoing yearly budgets.
• Research top influencers, competitors, and trends in clients’ industries, coordinating directly with influencers and bloggers to develop social outreach programs to promote the brand and its products
• Create timely and engaging content optimized for the platforms used and the intended audience
• Create press releases & reach out to media outlets
• Analyze and report social media actions on a monthly basis for successes and new opportunities
• Create engaging and professional visuals that reflect clients and their brands
• Customize social media pages (ex. Facebook, Twitter, Google+, YouTube), develop supporting offline collateral, create original content, etc
• Manage social media team members (includes interns) responsibilities, conduct team meetings, advise on projects, and motivate team members

• Must have 2-3 years of experience within an advertising or PR agency
• Prior experience working in traditional PR
• Extremely strong written & verbal communication skills in both Spanish & English
• Prior experience in a related beauty or health industry is preferred
• Knowledge of experiential marketing from a creative, strategic, and tactical perspective
• Exceptional and strong relationship with a network of talent, sponsors, vendors, and providers
• Ability to activate experiential programs both strategically and tactically

• Provide technical assistance and support to users in Mac and Windows
• Install, configure, and maintain hardware and software systems
• Diagnose and troubleshoot hardware and software issues
• Collaborate with team members to resolve complex technical problems
• Document and maintain system configurations and user support requests
• Perform basic network and server administration tasks

• Bachelor’s degree in Computer Science, Information Technology, or 1 to 2 years working in a related field
• Proven experience in IT support or a related role
• Strong knowledge of various operating systems and hardware
• Basic understanding of network and server administration
• Ability to work independently and as part of a team
• Excellent problem-solving and communication skills
• Ability to work under pressure
• Proactive attitude towards identifying and solving problems
• Good organizational skills
• Strong desire to learn new technologies and keep up-to-date with industry trends

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