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The company you keep will matter to you and your company. It’s a lesson Luis González Esteves, co-chairman of CCOM Group Inc., recently shared with CEO Blog Nation, and one that stems from years of experience, instinct, and surrounding himself with great minds. A quote for the interview follows, along with a link to the full article.
By Pratish Pushkar
Director, Digital Analytics
At present, consumer data is collected by cookies, which are small codes that enable brands and advertisers to track and target consumers according to their online behavior. Brands have leveraged this data to personalize online experiences and offer tailored content and messaging. As consumers become more aware of their information being publicly available and often resold, Cookies become more invasive. In response, lawmakers are imposing data privacy laws and regulations to prevent advertisers from viewing and using data without consumer consent, and in order to adhere to such regulations, Tech companies like Google and Apple are implementing additional privacy standards.
By Roberto Lago
VP Media, Channel Integration
Once dominated by Netflix and Amazon, subscription services are now losing market share to the new kids on the block offering advertising-based video on demand (AVOD) services. In the pipeline are offerings from premium providers such as Disney+, the Discovery Plus/HBO Max merger and ultimately Netflix’s, which recently backtracked on its no-ads posturing. By 2025, it is estimated that 165MM US viewers will be accessing AVOD content, accounting for 61% of digital video viewers.
A challenge is an opportunity trapped in a difficult wrapper. It’s a chance at transforming how we work, act and think. The COVID pandemic has shifted our daily reality in ways we are still trying to comprehend. While it has been a difficult “pause” for many, it has also fostered growth and innovation, especially in our industry. So, how has creativity adapted to this accelerated evolution? How are agencies serving the needs of current and future clients?
During times of uncertainty, it is crucial to pause and assess the current climate, then swiftly shift gears and make immediate adjustments to deliver effective advertising, media and PR campaigns. As an independent, minority-owned, full-service advertising and public relations agency, we have managed to understand how to stay relevant and resonate with our clients and consumers by readjusting to the new normal and providing expertise using a strategic winning formula. Here are three ways we have achieved this during the peak of an unprecedented pandemic:
