Manny Machado on authentic, nimble creative that doesn’t compromise in a post-COVID world

A challenge is an opportunity trapped in a difficult wrapper. It’s a chance at transforming how we work, act and think. The COVID pandemic has shifted our daily reality in ways we are still trying to comprehend. While it has been a difficult “pause” for many, it has also fostered growth and innovation, especially in our industry. So, how has creativity adapted to this accelerated evolution? How are agencies serving the needs of current and future clients?