Industry Insights, Thought Leadership
Guidance and Expertise: Navigating Meta’s New Platform Threads
By Steven Ramirez Social Connections Manager Threads is a rising star in the digital landscape, a fresh platform with untapped potential. Crafting a content strategy with limited platform knowledge may pose challenges, yet discovering its unique features and capabilities empowers brands to personalize their presence. It's crucial to keep in mind that the journey to…
How Branding is Different from Marketing – Explained!
Branding and marketing – these two terms are often used interchangeably, yet they have distinct meanings and play different roles in the business world. In fact, many believe that marketing and branding are similar. But that's not the case. So, what's the difference?
Empowering Hispanic Consumers: CCOM Group’s Campaign Raises Awareness for Southeast Toyota’s Hybrid Line among Hispanics
CCOM Group has launched an impactful Hispanic Awareness Social Media Campaign for Southeast Toyota, focused on educating Hispanic consumers about Toyota's hybrid line of vehicles. Through a strategic messaging approach, the campaign aims to dispel misconceptions and highlight the numerous benefits of hybrid vehicles, while leaning into Hispanic insight to connect with the consumer. By…
Celebrating Innovation: CCOM Group’s Exceptional Achievements at the Addy Awards
Miami's advertising scene is renowned for its creativity and innovation, and CCOM Group has once again proven its prowess by recently winning multiple prestigious Addy Awards. These accolades recognize excellence in advertising across various platforms, and CCOM Group's campaigns have shone brightly among the competition. Let's take a closer look at the award-winning campaigns and…
Crafting Your Digital Story: Unleashing Brand Narrative
The digital age has ushered in a realm of boundless possibilities, where a mere click can open doors to new connections and opportunities. Enter CCOM Group, a dynamic digital marketing agency committed to steering your brand towards success in this digital landscape. Let's delve into how we operate as your premier digital marketing partner, telling…
E Commerce, Thought Leadership
POSSIBLE x CCOM Group
By Pratish Pushkar Director, Digital Analytics As a leading marketing agency based in Miami, CCOM Group had the opportunity of attending the much-anticipated POSSIBLE 2023 conference held in Miami this April. The conference served as a remarkable gathering of marketers and media communities, centering around the advancements in MarTech and the most effective strategies for…
Brand Awareness: Creating Impact in a Saturated Market
In a bustling world saturated with countless brands clamoring for attention, the influence of brand awareness marketing stands as a formidable force. It extends beyond mere logos and catchy taglines, and aims to etch a memorable impression within the minds and hearts of the desired audience. By and large, brand awareness forms the bedrock of…
Innovating the Future: CCOM Group Welcomes Artificial Intelligence
At CCOM Group, we've always been at the forefront of innovation. Today, we're excited to announce our latest addition: Artificial Intelligence (AI). This revolutionary technology is set to transform the way we work and serve our clients.
Business, E Commerce, Thought Leadership
Driving eCommerce Success in a Dynamic Digital Landscape
By Miriam Tomassini, Vice President, Client Services & Pratish Pushkar, Director, Analytics eCommerce has become more important than ever. According to Statista figures, more than 238.1 million people in the US aged 14 years and above will research products online this year. A 2022 Raydiant study on US consumer behavior also reports that 56.6% of…
Cleaner Energy, AI, and a Brighter Future – CCOM Highlights “The Power Behind Energy Clients”
By Sandra Pastrana Senior VP Adjusting the A/C to the perfect temperature, taking long, hot showers and charging our devices on repeat—guilty! Only to miss those ‘nice to’ or ‘must haves’ when they’re not available. If you only think of energy when it’s not there for you, it’s easy to take it for granted—but the…
