Blog - Miami's Premier Full-Service Ad Agency

Why Advertising-based Video On Demand Should be in Your Future

Post author By ccomblogs
Post date May 16, 2022

By Roberto Lago
VP Media, Channel Integration

Once dominated by Netflix and Amazon, subscription services are now losing market share to the new kids on the block offering advertising-based video on demand (AVOD) services. In the pipeline are offerings from premium providers such as Disney+, the Discovery Plus/HBO Max merger and ultimately Netflix’s, which recently backtracked on its no-ads posturing. By 2025, it is estimated that 165MM US viewers will be accessing AVOD content, accounting for 61% of digital video viewers.

Uncategorized

CCOM Group wins big during the 2022 ADDY Awards

Post author By ccomblogs
Post date April 18, 2022

This year we’re celebrating BIG with 42 ADDY awards—11 gold and 31 silver. That’s more than double our awards from last year!

At the local level, we’ve been recognized specifically for TV, online video, events, web design, social media, music, sound design and more. Among the winners are Florida Power & Light Company, Southeast Toyota Distributors, LLC, Neutrogena, Don Q Rum, Concacaf and Clean and Clear.

Wisdom Wednesday

Wisdom Wednesday with CCOMGROUP Co-Chairman, Manuel E. Machado!

Post author By ccomblogs
Post date March 30, 2022

Over the last several months I’ve been comparing what I’ve learned from over two decades working in advertising with what we’ve all learned during these last two years of tremendous change. As the world reels under the impact of the Coronavirus pandemic, so too has the advertising industry.

Business

Manny Machado on authentic, nimble creative that doesn’t compromise in a post-COVID world

Post author By ccomblogs
Post date July 15, 2020

A challenge is an opportunity trapped in a difficult wrapper. It’s a chance at transforming how we work, act and think. The COVID pandemic has shifted our daily reality in ways we are still trying to comprehend. While it has been a difficult “pause” for many, it has also fostered growth and innovation, especially in our industry. So, how has creativity adapted to this accelerated evolution? How are agencies serving the needs of current and future clients?

Tags COVID19, Effectv, Manuel Machado, Webinar, WFH

Business

Three Ways CCOM Group Effectively Shifted Communication Campaigns during the Peak of COVID-19

Post author By ccomblogs
Post date June 23, 2020

During times of uncertainty, it is crucial to pause and assess the current climate, then swiftly shift gears and make immediate adjustments to deliver effective advertising, media and PR campaigns. As an independent, minority-owned, full-service advertising and public relations agency, we have managed to understand how to stay relevant and resonate with our clients and consumers by readjusting to the new normal and providing expertise using a strategic winning formula. Here are three ways we have achieved this during the peak of an unprecedented pandemic: