Industry Insights, Thought Leadership
Fostering Digital Communities: The Role of Community Management in Modern Marketing
By Stephanie Zambrana Social Media Community Manager With the ever-evolving landscape of digital marketing, one thing remains constant – the power of community. As a Social Media Community Manager, you hold the key to unlocking this potential, bridging the gap between brands and their audiences with every post, comment and interaction. Join us as we…
Industry Insights, Thought Leadership
Healthcare Marketing Trends for 2024 and Beyond
The healthcare sector is witnessing significant changes, and healthcare professionals are eager to keep abreast of the latest marketing trends. This is crucial to reach out to and engage patients effectively. With patient preferences within the healthcare industry undergoing rapid changes, it is time to act.
Industry Insights, Thought Leadership
Guidance and Expertise: Navigating Meta’s New Platform Threads
By Steven Ramirez Social Connections Manager Threads is a rising star in the digital landscape, a fresh platform with untapped potential. Crafting a content strategy with limited platform knowledge may pose challenges, yet discovering its unique features and capabilities empowers brands to personalize their presence. It's crucial to keep in mind that the journey to…
E Commerce, Thought Leadership
POSSIBLE x CCOM Group
By Pratish Pushkar Director, Digital Analytics As a leading marketing agency based in Miami, CCOM Group had the opportunity of attending the much-anticipated POSSIBLE 2023 conference held in Miami this April. The conference served as a remarkable gathering of marketers and media communities, centering around the advancements in MarTech and the most effective strategies for…
Innovating the Future: CCOM Group Welcomes Artificial Intelligence
At CCOM Group, we've always been at the forefront of innovation. Today, we're excited to announce our latest addition: Artificial Intelligence (AI). This revolutionary technology is set to transform the way we work and serve our clients.
Business, E Commerce, Thought Leadership
Driving eCommerce Success in a Dynamic Digital Landscape
By Miriam Tomassini, Vice President, Client Services & Pratish Pushkar, Director, Analytics eCommerce has become more important than ever. According to Statista figures, more than 238.1 million people in the US aged 14 years and above will research products online this year. A 2022 Raydiant study on US consumer behavior also reports that 56.6% of…
Cleaner Energy, AI, and a Brighter Future – CCOM Highlights “The Power Behind Energy Clients”
By Sandra Pastrana Senior VP Adjusting the A/C to the perfect temperature, taking long, hot showers and charging our devices on repeat—guilty! Only to miss those ‘nice to’ or ‘must haves’ when they’re not available. If you only think of energy when it’s not there for you, it’s easy to take it for granted—but the…
Surround yourself with people who inspire
The company you keep will matter to you and your company. It’s a lesson Luis González Esteves, co-chairman of CCOM Group Inc., recently shared with CEO Blog Nation, and one that stems from years of experience, instinct, and surrounding himself with great minds. A quote for the interview follows, along with a link to the…
Industry Trends Within the Field of Public Relations
By Angie DiazVP, Public Relations There have undoubtedly been several changes and evolution within the field of public relations over the past couple of years. Influencer marketing, brand activations, the rise of TikTok and more have all impacted how PR professionals engage with the consumer and the programming they put forth within their business and…
Let the Cookie Crumble: Navigating the Cookie-less World
By Pratish PushkarDirector, Digital Analytics At present, consumer data is collected by cookies, which are small codes that enable brands and advertisers to track and target consumers according to their online behavior. Brands have leveraged this data to personalize online experiences and offer tailored content and messaging. As consumers become more aware of their information…
